Kiyūkō
(Alexandra Misăilă)
I take messy input and turn it into strategic, clean content that supports decisions and strengthens the brand. Teams rely on me to manage demanding editorial systems and to guide work that affects multiple departments. When a project needs direction or a fast fix, it lands on my desk, and I make sure it reaches the finish line.
I create and oversee the structures that keep content stable. In the travel and arts industries, I've lead page builds that involve curriculum work, pricing details, artist positioning, and coordinated rollout across channels.
I maintain the voice and the framework that hold these pieces together, and I make sure internal documents follow the same rules so every team has accurate information.
If someone rambles for an hour, I’ll pull the story from it.
With experience spanning content, tech, marketing, and operations, I collaborate easily with any department. I know how different teams think and what they need to keep moving.
I make things easier for the people who work with and for me, not harder. So, let's focus on systems that make sense, writing that works, and design that doesn’t get in the way.
- 5+ Years of Overall Experience
- 150+ Completed Projects
fun facts about me
My void kitty thinks my hands are toys... and my tabby is a momma's boy <3...
I used to write a lot and now I am in a band!!
I had a Pokémon YouTube channel before the franchise dove head first into cement.
WHAT I've done
Work Experience
Head of Content
🌸 Setting the department’s direction, shaping long-term priorities, and representing the team in leadership discussions
🌸 Guiding decisions with the CEO, Head of Sales, and VP of Travel to keep company needs and operational planning aligned
🌸 Managing alignment between sales, operations, and content and maintaining clear information flow across teams
🌸 Prioritizing focus based on revenue impact, launch timelines, and instructor availability while directing the content calendar
🌸 Setting review standards, approving high-impact pages, and defining the escalation path for instructors, venues, and internal teams
🌸 Restructuring venue pages to support sales, improve clarity for instructors, and keep logistical information accurate by documenting answers to recurring questions
🌸 Overseeing venue materials, legacy content maintenance, and decisions on when pages need structural rebuilds
🌸 Creating venue cheat sheets, internal learning resources, and the content guideline handbook used across the company
🌸 Supervising workload distribution, auditing workloads, reallocating tasks, and maintaining a clear operational structure
🌸 Hiring and training a new writer, guiding their growth through steady review, and leading weekly team reviews
🌸 Evaluating feedback from sales and travel teams and refining processes to remove friction and close communication gaps
🌸 Handling instructor disputes at a senior level and protecting the company’s public standards
Content Manager
🌸 Leading content strategy, execution, and quality control across public-facing pages and internal documentation
🌸 Writing and editing retreat pages (instructor bios, curriculums, itineraries, pricing) and translating instructor input into consistent, on-brand content
🌸 Conducting in-depth calls with instructors to understand teaching style and goals, and shaping their ideas into clear, market-ready structure
🌸 Creating and scheduling marketing materials (emails, landing pages, social) and tracking instructor-led campaigns to guide content decisions
🌸 Managing financial, logistical, and accommodation details; coordinating with venues and navigating cross-cultural communication to ensure accuracy and alignment
🌸 Maintaining scalable editorial systems and internal audits; implementing automations and workflow refinements to improve speed, clarity, and collaboration
🌸 Collaborating with design, development, and operations teams to ensure seamless UX and content functionality across the platform
🌸 Using Trello, Google Workspace, HubSpot, Canva, and a custom CMS to manage content pipelines, shared documentation, visual assets, and final publishing
Content Writer
🌸 Wrote clear, engaging, and on-brand content based on direction from my Content Manager
🌸 Drafted retreat pages including instructor bios, workshop descriptions, daily schedules, and pricing overviews
🌸 Incorporated feedback and edits from my Content Manager
🌸 Took detailed notes during instructor calls to accurately translate ideas into written content
🌸 Updated legacy content with current details and improved language as directed
🌸 Used internal tools like Trello and Google Docs to track tasks and share drafts with collaborators
🌸 Supported marketing efforts by repurposing existing content into shorter or alternative formats (e.g., quotes, summaries, blurbs)
🌸 Followed internal processes and workflows to ensure timely delivery and consistent quality
🌸 Stayed responsive to feedback and making revisions quickly and accurately
Web Developer
🌸 Developing dynamic, responsive web pages using HTML5 for structured content and CSS3 for adaptive design layouts
🌸 Media queries and flexible grid systems—compatibility across different browsers and devices
🌸 Designing and developing the WordPress site by expanding on themes with PHP and plugins for enhanced functions and features through hooks and filters
🌸 Integrating Advanced Custom Fields with Custom Post Types to provide clients with a tailor-made content management experience
🌸 Increasing the dynamism of the client-side by using JavaScript to improve user interactivity and raise user engagement
🌸 Implementing web performance practices such as lazy loading for images, asynchronous script loading, and minifying CSS/JS assets
🌸 Using tools like Google Lighthouse and WebPageTest to discover and optimize load times and performance scores
Freelance Translator
🌸 With experience in translating documents and stories from Romanian to English and vice versa, ensuring the translation is accurate and sensitive to cultural nuances
🌸 Additional experience in French and Japanese, handling smaller projects
🌸 Dedicated to preserving the original content and cultural essence of the source, ensuring translations are contextually appropriate
🌸 Worked on a variety of projects: legal documents, marketing materials, literary works, and technical manuals in different styles and terminologies
Freelance Web Developer
🌸 Built responsive web interfaces with a mobile-first approach using HTML5, CSS3, and modern CSS frameworks
🌸 Developed robust back-end systems with Python, including frameworks like Django and Flask
🌸 Skilled in Python back-end development, creating server-side logic and optimizing database interactions
🌸 Integrated third-party APIs, such as payment gateways (Stripe, PayPal) and social media APIs (Twitter, Facebook), using OAuth for secure authentication
🌸 Developed webhooks for real-time data synchronization and automated workflows
🌸 Developed and maintained websites on WordPress, Shopify, and Sellix
🌸 Created custom themes and templates, and utilized Liquid for Shopify theme customization
🌸 Implemented e-commerce functionalities, including product listings, shopping carts, and checkout processes
Freelance Editor
🌸 Managed and completed hundreds of editing projects by closely working with clients to understand their vision and requirements
🌸 Enhanced content for clarity, coherence, and impact, maintaining the author's voice while improving structure, grammar, and overall readability
🌸 Proficient with advanced editing tools such as Grammarly, ProWritingAid, and Adobe Acrobat for comprehensive content review and markup
🌸 Engaged with clients on various platforms like Discord and Fiverr, providing professional editing solutions and detailed feedback to help clients improve their writing skills
🌸 Worked on a wide range of editing projects, including scientific articles, blog posts, creative writing, and general articles, aiming for high quality and precision
Founded & Worked On
Founder & Front-End Web Developer
Founder
🌸 Founded Russell's Teapot, leading a diverse team of students to launch a successful magazine and online platform
🌸 Utilised programming and design skills to mentor team members in writing, graphic design, and photography
🌸 Produced engaging content that effectively resonated with our audience
🌸 Earned the 'Highly Commended The Shine Scholar: Most Outstanding Pupil' award from the Shine School Media Awards, highlighting our innovative work and commitment to excellence
Editor-in-Chief
🌸 Led a team of 28 students in the end-to-end process of researching, writing, and publishing high-quality content
🌸 Played a critical role in ensuring all content met rigorous standards of quality and originality, enhancing reader engagement through visual storytelling
🌸 Maintained a hands-on approach to editorial quality and the cohesion of the magazine’s visual storytelling
🌸 Maintained dedication to authenticity and originality, ensuring all content was copyright-compliant
🌸 Contributed written work to the magazine, focusing on topics that resonated with our audience
🌸 Curated select digital content for print editions, seamlessly connecting the magazine's online and offline experiences
🌸 Oversaw the magazine's design, merging editorial insight with creative visuals to produce an immersive reading experience
Web Manager
🌸 Designed an engaging website layout that effectively captured the audience's attention for Russell's Teapot
🌸 Managed complex back-end systems, prioritizing security and user experience with tasks such as overseeing user accounts and implementing SSL encryption
🌸 Curated online content to connect and engage with our readership meaningfully
🌸 Employed SEO strategies and tools like Google Search Console to boost the site's visibility and audience engagement
🌸 Integrated PDF editions of the magazine into the website, enhancing content accessibility and interactivity
🌸 Acknowledged with the 'Highly Commended Best Website Homepage' award by the Shine School Media Awards
Social Media Manager
🌸 Crafted and distributed unique content for Instagram, significantly boosting visibility and engagement for Russell's Teapot
🌸 Prioritized personal engagement with readers to foster a vibrant community around the brand
🌸 Utilized strategic promotions and personal accounts to build a loyal and active readership
🌸 Enhanced the digital presence of Russell's Teapot, establishing it as a thought leader with a dedicated and interactive follower community
Professional Skills
Content Management (1/2)
Content Direction &
Strategy
Multi-Channel
Content Alignment
Delegating & Reviewing
Contributor Work
Cross-Functional
Collaboration
Content Workflow Design
Crisis Comms &
Content Triage
Content Management (2/2)
Workflow Automation
Asset Organization
Style Guide
Development
Content Repurposing
Internal Docs
Translation &
Localization
Leadership
Department Leadership
Priority Setting
Cross-team Alignment
Stakeholder Decision Work
Resource Allocation &
Performance Direction
Conflict Resolution
Information Flow Control
Writing & Editing
Copywriting
Content Writing
Proofreading
Editing
Creative
Writing
Metadata +
Alt Text Writing
Editorial Planning &
Judgment
Marketing Strategy
Campaign Planning &
Execution
Brand Positioning &
Messaging
Email Campaign Strategy
Persona Development
Performance Analysis &
Optimization
A/B Testing Strategy
(Copy + Creative)
Cross-Channel Strategy
(social, web, email)
Digital Marketing
SEO
GA4
Google Search Console
Semrush
MailChimp &
MailPoet
Google Ads
Meta Ads
Software
Adobe CC Suite
(Photoshop, InDesign,
Lightroom etc.)
Canva
MS Office
Suite
Videoleap
Trello
Hubspot
GitHub >:(
Web Dev & CMS
CSS3
HTML5
PHP
Wordpress
Shopify
Sellix
Wix
Programming
Python
React.js
JavaScript
C++
SQL
Discord.js
RESTful APIs
Other Skills
Community Management
Project
Management
Research
Client Communication
Languages
Romanian
English
French
Japanese
WHAT I've won
what I'm proud of
What I know
Education
BSc Physics with Philosophy
🌸 Dual Bachelor's studies in Physics and Philosophy at the University of York.
🌸 Deepened understanding of Physics, exploring everything from quantum mechanics to the expansiveness of cosmology, igniting a curiosity about the universe.
🌸 Studied Philosophy with a focus on logic and the philosophy of language, developing a keen interest in how we think and communicate.
🌸 Gained a diverse set of intellectual skills and a persistent enthusiasm for continuous learning and discovery.
🌸 Though global circumstances prevented the completion of my degree, I consider the rich knowledge and insights gained to be invaluable.
A-Levels - Physics, Mathematics, English Literature
A*, A*, A*
🌸 Engaged deeply with studies in Physics, Mathematics, and English Literature, aiming for both academic enrichment and a broadened outlook.
🌸 Worked to build connections across disciplines, adding valuable interdisciplinary understanding to my education.
🌸 Joined extracurricular activities such as the New Views Screenplay Writing Club and the Natural Sciences Society, nurturing a passion for both creative and scientific inquiry.
🌸 Took the initiative to start a magazine, an experience that combined leadership with creativity and left a meaningful mark on the school community.
High School Diploma - Mathematics and Computer Science
🌸 Spent two years at a bilingual high school, significantly improving my English to native proficiency, before transferring to Royal Russell, broadening my opportunities further.
🌸 Concentrated on Mathematics and Computer Science, laying a strong foundation for analytical thinking and technical skills.
🌸 Although my formal education in Computer Science didn't continue, the advanced understanding I developed has been crucial in effectively managing web development projects and comprehending intricate physics concepts.
Certifications
Google Ads Search Certification
ID: 279062154
Google Ads Display Certification
ID: 279046081
Teaching English as a Foreign Language (TEFL)
Courses
Marketing Online Avansați
Public Relations (PR)
Marketing Online Începători
Particle Physics: an Introduction
Philosophy and the Sciences: Introduction to the Philosophy of Physical Sciences
Introduction to Cloud Identity
Introduction to Philosophy
Understanding Einstein: The Special Theory of Relativity
What I'm learning
Future Certifications (TBD)
Front-End Developer Professional Certificate
UX Design Professional Certificate
Back-End Developer Professional Certificate
Cybersecurity Analyst Professional Certificate
Cybersecurity Professional Certificate
Cybersecurity Specialist Professional Certificate
iOS Developer Professional Certificate
Starting Those Courses
Programare Java
Why not? Always helpful to learn more.
Front-End Developer
Same as above.
Contact Me
Romania
Or just message me directly...